Currently, the number of active users of social media has reached more than two billion globally, that means an increase of 25 percent per year. About 90 percent of US companies are actively using social media, and they agree that it has increased their sales.
Some progress is expected in 2017 to continue to change the face of social media, and the business should be extremely dynamic to remain relevant in the industry they operate in. Here are some interesting predictions about the future of social media in 2017.
Social Networking in the Workplace
Before the crowded social media E-mail has dominated the workplace as far as internal communication is concerned. employees of the company has been constantly using e-mail to communicate within and outside their department. However, with the advent of social networking groups' is reducing the interest the user's e-mail as employees create groups and forums to communicate more effectively. social networking companies are now creating a platform where employees will be able to communicate with each other and work on group tasks.
Social Networking Will Go Private
Unlike in the past where people have grown from communicating on the wall for the Inbox, now a private group created at an alarming rate, and it was only to be expected that the majority of social media activities will move to messaging applications and private groups. Many people who create and use private groups on Facebook, WhatsApp and even LinkedIn.
Adoption of Live Video
Facebook introduced Facebook Live in 2015, and this trend is expected to continue in 2016. However, the live broadcast is expected to reach another level. 2017 provides an opportunity to witness the wide-scale adoption of the device's virtual reality to enable immersive 3D experience. Periscope and meerkats are a few live video streaming platform, and this trend is expected to gain momentum in 2017. Live video have more power to connect your business to the audience in a way that is much more personal than a blog posting, audio, podcast, or e-book can.
Nowadays, social media quickly became part of a typical company's standard operating procedures. Social networking has changed the way companies and businesses worldwide reach and interact with their clients from around the world to market and sell their products and services, or communicate with their employees, customers and other interest groups. 2017 will see organizations harness the immense power of social networks in the workplace for internal purposes.